Creative Earth · Local Ads, Email, CRM & Social Proposal
Marketing Growth Proposal

Local ads, email, CRM & social for Creative Earth

A monthly program focused on Local Services Ads, Google Map Pack / Maps ad placements, search ads, email follow-up, CRM integration, and social media management.

Primary goal

Generate more qualified consultation requests, keep leads organized, and stay in front of people who may need time before they are ready to move forward.

Prepared by
Matt Dean · Dean Design
Prepared for
Sam Carter
Creative Earth LLC
Date
June 18, 2026
Overview

The focus

This proposal keeps the scope focused on four areas: local paid ads, email marketing, CRM integration, and social media management. Ads help generate new opportunities. Email and CRM help follow up. Social helps build trust and keep Creative Earth visible.

What this program is designed to do

  • Continue the current SEO plan already in place.
  • Reach homeowners already searching for garden and landscape design.
  • Generate more consultation opportunities.
  • Keep new leads organized in the CRM.
  • Set up a professional @creativeearthllc.com email address.
  • Build a follow-up system for new leads and warm contacts.
  • Maintain a consistent social media presence.
  • Track what is producing leads and what should be adjusted.
01 · Local Paid Ads

Capture active demand

Campaigns will focus on Local Services Ads, Google Map Pack / Maps ad placements, and search ads for homeowners looking for garden design, Japanese gardens, and specialty landscaping.

02 · Email Marketing

Follow up and nurture

Email will help Creative Earth stay in front of leads, past clients, referral partners, and homeowners who may need more time before booking a consultation.

03 · CRM Integration

Organize the leads

CRM integration will help make sure new inquiries are tracked, tagged, and easier to follow up with.

04 · Professional Email

Use the domain

A professional @creativeearthllc.com email address will make lead follow-up and customer communication look more polished and consistent.

05 · Social Media

Stay visible

Social media management will keep Creative Earth active with project photos, educational posts, seasonal reminders, and trust-building content.

Deliverables

What is included

The monthly program includes local ads management, professional email setup, email marketing, CRM integration, social media management, lead follow-up, and reporting.

Current SEO plan

The existing SEO work remains included in this monthly program.

  • Current SEO plan included
  • Ongoing SEO support
  • Local search visibility review
  • Search performance monitoring
  • SEO recommendations as needed
  • Coordination with ads and email strategy

Local ads setup

Build the initial local paid ads structure.

  • Google Ads account review or setup
  • Local Services Ads review or setup
  • Google Map Pack / Maps ad placement setup
  • Search campaign buildout
  • Keyword research
  • High-intent local targeting
  • Initial ad copywriting
  • Location and service area targeting

Local ads management

Manage and improve local paid ad campaigns each month.

  • Monthly campaign optimization
  • Local Services Ads monitoring
  • Google Maps / local placement review
  • Search term review
  • Negative keyword updates
  • Ad copy adjustments
  • Lead quality review
  • Cost-per-lead monitoring

Professional email setup

Set up a branded email address for business communication.

  • @creativeearthllc.com email address setup
  • Recommended address structure, such as sam@ or hello@
  • Inbox setup guidance
  • Email forwarding or aliases if needed
  • Basic domain/DNS coordination
  • Email signature recommendation
  • CRM and lead form email coordination
  • Deliverability basics for sending customer emails

Email Marketing setup

Create the basic email system.

  • Email platform setup or cleanup
  • Contact list organization
  • Lead source tagging
  • New lead follow-up email
  • Simple nurture sequence
  • Past client list import support
  • Basic email template design
  • Signup form or lead form connection where available

Monthly email marketing

Send regular emails to stay top-of-mind.

  • One monthly email campaign
  • Email copywriting
  • Email design/layout
  • Subject line writing
  • Audience selection
  • Scheduling and sending
  • Basic list maintenance
  • Email performance review

Lead follow-up

Help warm leads keep moving.

  • Automated reply or follow-up email for new inquiries
  • Short nurture sequence for people who do not book right away
  • Helpful project-planning email content
  • Past client re-engagement email
  • Referral partner email support
  • Seasonal campaign recommendations

CRM integration

Connect lead sources and keep inquiries organized.

  • CRM setup review
  • Lead source tracking
  • Contact field recommendations
  • New lead pipeline setup or cleanup
  • Form-to-CRM connection where available
  • Email list and CRM coordination
  • Basic automation recommendations

Social media management

Maintain a consistent presence with content that supports trust and lead generation.

  • Monthly social content planning
  • Post copywriting
  • Basic graphic/layout support
  • Project photo repurposing
  • Instagram and Facebook posting
  • Seasonal content ideas
  • Educational post topics
  • Monthly social performance review

Reporting

Track results and next steps.

  • Monthly performance report
  • Ad spend review
  • Clicks, leads, and cost-per-lead review
  • Email opens and clicks
  • CRM lead tracking notes
  • Social media activity review
  • Lead quality notes
  • Recommended next-month adjustments
Investment

Monthly investment

This keeps the monthly scope focused on local paid ads, professional email setup, email marketing, CRM integration, and social media management.

Local Ads, Email, CRM & Social Program

A monthly marketing program covering the current SEO plan, Local Services Ads, Google Map Pack / Maps placements, search ads, professional email setup, email marketing, CRM integration, social media management, lead follow-up, and reporting.

$1,250/month · month-to-month
Simpler option

Without social media management

If social media management is not needed, we can keep the program focused on the current SEO plan, local ads, professional email setup, email marketing, CRM integration, lead follow-up, and reporting.

$1,000/month · month-to-month
Dean Design management with social media
$1,250/mo
Recommended starting ad budget
$500-$1,000/mo
Expected starting monthly spend with social media
$1,750-$2,250/mo

Notes

  • The current SEO plan remains included in this monthly program.
  • Ad budget is paid directly by Creative Earth.
  • Email inbox provider costs, such as Google Workspace, are paid directly by Creative Earth.
  • No long-term contract required.
  • One monthly email campaign is included.
  • Basic monthly social media management is included in the $1,250/mo package.
  • If social media management is not needed, the package can be reduced to $1,000/mo.
  • CRM integration is included where the selected CRM supports the needed connections.
  • Additional email campaigns, advanced automations, or custom CRM development can be added if needed.
  • Campaign direction can be adjusted based on lead quality.

Next steps

Approve the program, confirm the starting ad budget, and Dean Design will begin with local ads setup, professional email setup, CRM integration, and social media planning.

01

Approve the monthly program.

02

Confirm the starting ad budget.

03

Launch ads, connect lead follow-up, and begin monthly social/email support.

Matt Dean · Dean Design matt@deandesign.co (205) 305-3451