A personal brand platform inspired by leading author-expert websites, built to sell Indestructible 42, grow the email list, organize content by topic, and route readers into programs, coaching, and speaking opportunities.
Mind First. Body Second. Become Indestructible.
The goal is not to build a small Shopify storefront. The goal is to create the central hub for your message, book, audience, programs, newsletter, and long-term authority.
Make Dr. FiT the authority, with the book as the flagship product.
A flexible author-expert site that sells books and programs.
Turn followers, readers, and visitors into an owned audience.
Build searchable content around transformation, habits, mindset, health, and fitness.
The updated direction is brighter, more editorial, more personality-driven, and more authority-focused. The site should feel like the official home base for your message, not just a checkout page for one book.
Lead with your story, transformation philosophy, credibility, and media-ready positioning.
Feature Indestructible 42 as the flagship product while connecting it to programs, coaching, and future offers.
Organize your message into evergreen topic hubs that can grow through blogs, videos, emails, podcasts, and SEO pages.
Recommended site map
Design direction
Instead of a dark fitness-sales-page feel, this version should use warm white space, bold black typography, energetic orange/gold accents, large photography, strong quote sections, credibility strips, and clear paths into the book, newsletter, topics, coaching, and speaking.
Homepage mock structure
A 42-day system for people who are done starting over and ready to build change that lasts.
Start with the complete Indestructible 42 framework.
Get the 42-Day Starter Guide and weekly coaching emails.
Move from reader to program, coaching, or speaking.
Once the platform is live, we connect Klaviyo and build the automated funnel that turns social traffic into subscribers, subscribers into book buyers, and book buyers into higher-value offers.
A free resource offered across the site, homepage pop-up, and link-in-bio landing page captures the email and starts the relationship.
Turns a new subscriber into a believer, then a buyer. Sent over the first 7–10 days.
Keeps buyers reading, getting results, and moving toward the next offer.
Recovers visitors who added the book or bundle but didn’t check out.
Once the automations are live, regular broadcasts keep the list warm — new content, stories, and launches — so every future program sells to an audience you own.
The long-term play is to build topic authority around the ideas you want to own: mindset, habit change, nutrition, short workouts, and sustainable transformation.
Includes an initial set of targeted pages mapped to buyer intent and brand topics.
Pages use clear headings, FAQ sections, internal links, and schema where appropriate.
If you want local coaching, speaking, or services visibility, the site can support Google Business Profile growth in Conway, AR.
Client-supplied items: final book assets, product details, photography, testimonials, media logos, program details, account access, and final approval. Timeline depends on timely feedback and asset delivery.
Not included: Shopify subscription, Klaviyo subscription, paid apps, domain fees.
| One-time build | Investment |
|---|---|
| Phase 1 Shopify personal brand platform — homepage, core pages, product setup, checkout, technical setup, launch QA | $3,000 |
| Phase 2 Klaviyo email funnel — integration, lead capture, welcome sequence, post-purchase sequence, abandoned cart foundation | $750$500 |
| Phase 3 SEO launch foundation — keyword research, reusable template, metadata, internal links | 2 pages included |
Terms: 50% deposit to begin, 50% on launch. Third-party costs billed to the client directly.
| Monthly growth partnership | Investment |
|---|---|
| Maintenance, small edits, technical upkeep, 2 new SEO pages/posts per month, Google Business Profile support, 2 Klaviyo broadcasts/month, automation monitoring, conversion improvements, monthly reporting | $650 / mo |
Term: Month-to-month. Cancel anytime.
Kickoff, assets, sitemap approval, Shopify setup, design direction.
Homepage, book page, Start Here, About, and program pages.
Resources, topic hub, e-commerce setup, Klaviyo forms, initial review.
Automations, SEO launch pages, revisions, QA, go-live.
Growth partnership: new content, email, optimization, reporting.
Approve the proposal, submit the Phase 1 deposit, then we begin with discovery, asset gathering, sitemap confirmation, and the first week of the build.