Site Speed &
Search Rankings

You have 3 seconds. That’s how long the average user waits for a site to load on 4G. If you aren't visible by then, 53% of visits are abandoned. Speed isn't just a technical metric; it's a revenue metric.

1. What Are Core Web Vitals?

In 2021, Google rolled out the "Page Experience Update," making Core Web Vitals an official ranking factor. These are three specific metrics Google uses to judge how "healthy" your site is:

• LCP (Largest Contentful Paint): How long it takes for the main content (usually your hero image) to load. Ideally under 2.5 seconds.
• FID (First Input Delay): How fast your site reacts when someone clicks a button. Ideally under 100ms.
• CLS (Cumulative Layout Shift): Does your content jump around while loading? Stability is key. Ideally under 0.1.

2. Mobile First Indexing

Google effectively ignores your desktop site when deciding where to rank you. They only care about your mobile version.

If your site is fast on wifi but slow on a phone data connection, your rankings will tank. We optimize specifically for 4G speeds because real-world conditions matter more than lab tests.

3. The Problem: WordPress Bloat

The #1 reason local business sites are slow is "Plugin Bloat." Every time you add a plugin for a contact form, a slider, or an analytic tracker, you are adding weight.

"Most $50 themes come packed with 20 plugins you don't need. It's like trying to run a sprint while wearing a backpack full of rocks."

We build custom. We write clean code (HTML/CSS) or use lightweight frameworks like Webflow to ensure there is zero unnecessary code slowing you down.

4. Cheap Hosting Costs You Customers

You get what you pay for. $5/month shared hosting (like GoDaddy or Bluehost) puts your site on a server with thousands of other sites. If one of them gets traffic, your site slows down.

We use dedicated cloud hosting (AWS or specialized managed hosting) to ensure your site loads instantly, every single time.

5. Speed = Conversion

Amazon found that every 100ms of latency cost them 1% in sales. For a local service business, a 1-second delay can drop conversions by 7%.

If you are driving paid traffic to a slow landing page, you are paying Google to send people to a page they will never see. Fixing your speed is often the fastest way to lower your Cost Per Lead (CPA).