You built a website to help your business grow. But here’s the hard truth:
If your site looks fine but doesn’t turn visitors into customers… it’s not working.
Most small business websites are leaking leads—not because the owner doesn’t care, but because the site is missing a few key elements that drive conversions.
The good news? You don’t need a total redesign to fix it. Here are five powerful, easy-to-implement improvements that can help you turn your website into a lead-generating machine.
If your "Book Now" or "Get a Quote" button is buried at the bottom of the page or only appears once—you're likely missing out on leads.
✅ Fix: Make your CTA obvious and repeat it throughout the page.
📱 Bonus: Add a sticky CTA on mobile that always stays visible as they scroll.
Studies show that pages that load in under 3 seconds convert significantly better than slower ones. And Google factors load speed into rankings.
✅ Fix:
Run your site through Google PageSpeed Insights and aim for 90+ on mobile.
⏳ If your site feels sluggish on your phone, it's time for a cleanup.
Over 60% of website traffic is mobile—and that number keeps rising. Yet many small business sites are still built desktop-first.
✅ Fix:
🔍 Open your homepage on your phone and ask: “Would I convert here?” If the answer isn’t a clear yes, make changes.
You don’t need to hire an agency to make your site more visible locally. Just focus on a few easy-to-miss basics:
✅ Fix:
📍 Want to rank in the Google Map Pack? Combine this with regular GBP updates, reviews, and relevant blog content.
Most websites hide testimonials on a dedicated “Reviews” page. But customers decide whether to trust you on your homepage, service page, or pricing page—so that’s where your testimonials need to be.
✅ Fix:
💬 Example:
“Matt redesigned our HVAC site and within 30 days we were getting twice as many quote requests.”
People are more likely to act when there’s something in it for them.
✅ Fix:Create a free lead magnet or intro offer. Ideas:
Then highlight this offer with a CTA on your homepage.
Q: Do I need to rebuild my entire site?
A: Not at all. Many of these fixes (like CTA placement or testimonial positioning) can be made in minutes.
Q: How do I know what’s working or not?
A: Use tools like Hotjar or Google Analytics to track clicks, scrolls, and form submissions. Or just ask a few people to walk through the site and give honest feedback.
Q: Can I just hire someone to do all of this?
A: Yes — this is exactly what we do in our [Growth Stack] and [Presence Engine] services. We fix what’s broken, streamline what works, and handle everything for you.
Your website is your most powerful sales tool — but only if it’s set up to do the job.
You don’t need to spend thousands on a new design to start getting better results. Start with these 5+1 fixes, and you’ll instantly improve how customers experience your site (and how many of them take action).
Want help? Book a free website audit and I’ll personally review your site and send back a custom video.
— Matt Dean
Dean Design · Greenville, SC
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